Improve Your Sales through Packaging
Packaging entails the presentation of the products to the consumer. It entails the physical appearance that will make the consumer select it and leave the other products. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. Exhaustive research done reveals that most customers do impulse buying because of how the product is packaged. Therefore, if you want to improve your sales, improve your packaging.
The message the package portrays is the end game. The message should be written clearly for all to read. If you do not prefer writing in the literal sense, you can opt to have pictures or symbols that are easy to interpret. Consumers tend to leave that product with no legible inscriptions and put their trust on that package brand that is clearly written. The message should state clearly its brand, who it was made for and how to use it.
Another detail that should be carefully designed and planned on s the color of the package. This influences just about the whole concept of packaging. Different appeals are signified by the different colors. The buyers will have different messages interpreted from the different colors. The logo design, the message, instructions, ingredients, contract address and every message on the package will have a set color. Take for example the color for cleaning products and foods and you will see that they differ from children’s products.
When you get the color right, you cannot afford to mess with the shape of the package. The way the package is shaped might give you a rough idea of what the product will be. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. Also other package shapes might seem to be gender sensitive. This technique makes the targeted gender buy more just because the product is specifically made an packed for them. A package that has provisions for holders is much more convenient than that which has none.
Once you have adhered to the above guidelines, you have to be careful not to overdo the whole concept. A complicated design will be expensive to apply, and in the end you might end up losing your customers. So, just keep it simple. Consumers tend to remember simple things that were appealing to them than complicated packages.
Finally, make sure your package does not pollute the environment. Recyclable packages are becoming common each day. You can also design a package that the consumer can use long after the product has been depleted. Your package must also protect the product inside. Make your package secure.